TOY VAULT ANNOUNCES 'FIREFLY' LICENSING PARTNERSHIP WITH TWENTIETH CENTURY FOX CONSUMER PRODUCTS
CORBIN, KY - Jan. 21, 2013 - The crew of Toy Vault, Inc. is thrilled to announce a licensing partnership with Twentieth Century Fox Consumer Products to create table-top games, plush, and novelty items for the fan-favorite television show, “Firefly.” The first items will arrive in late Spring 2013.
Currently celebrating the tenth anniversary since its premiere on Fox, “Firefly” has maintained a strong position in the hearts of science-fiction fans all over the world. Starring Nathan Fillion as Captain Malcolm Reynolds with a ragtag crew aboard the spaceship Serenity, “Firefly” is best known for its unique spin on classic sci-fi tropes, witty dialogue and memorable characters, courtesy of beloved creator Joss Whedon (Buffy the Vampire Slayer, The Avengers).
In the months to follow, Toy Vault plans to launch multipletable-top games, decorative pillows, a line of collectable mini-plushes of the entire Serenity crew, and more.
“Licensing ‘Firefly’ is a dream come true for all of us here at Toy Vault,” says Project Director, Zac Pensol. “We're all great fans of the show and are committed to creating products that fans will think are absolutely... well... shiny!”
“The ‘Firefly’ fans are loyal to the franchise and this line from Toy Vault will certainly give them something to cheer about,” said Jeffrey Godsick, President of Fox Consumer Products.
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About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.